Ass Savers

Ass Savers

Does An Ass Saver Really Work? from Ass Savers on Vimeo.

Ass Savers - The Story

Summer 2011, faced with yet another rainy ride home from office, Ass Savers founder, Staffan Weigel, rips a piece of cardboard and stick it underneath his saddle just to get home reasonably dry.

Surprised by the positive result, he decides to develop it into a mudguard concept together with a couple of cyclist friends. True to the Gothenburg humor tradition, they call the project Ass Savers. Quite satisfied with the finished product, the friends post a short video of the product online.

The rest is mudguard history. The video goes viral and within 24 hours they build a simple web shop and six months later, Weigel quits his daytime job to fully focus on the new company.

Today the company employs 5 people and operates out of it's headquarters in Gothenburg, Sweden. More than one million Ass Savers have been sold and the brand that started as a joke is now recognized by millions of cyclists all over the world. As the first mudguard ever to be used by professional cyclists in the UCI World Tour, it has proven that a good idea can go far.

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Description / SKU   Size / Colour

Ass Saver Big

ASS-ASB-1-K21

Ass Saver Big Boom Room Boom Room

Ass Saver Big

ASS-ASB-1-K23

Ass Saver Big Milky Way Mayhem Milky Way Mayday

Ass Saver Big

ASS-ASB-1-K22

Ass Saver Big Spacy Crazy Spacy Crazy

Ass Saver Fendor Bendor

ASS-FRR-4-BLK

Ass Saver Fendor Bendor Regular Black Regular Black

Ass Saver Fendor Bendor

ASS-FRR-4-BCR

Ass Saver Fendor Bendor Regular Reflective Regular Reflective

Ass Saver Mudder

ASS-MFM-1-BLK

Ass Saver Mudder Mini Black Mini Black

Ass Saver Speed Mullet

ASS-SFR-1-BLK

Ass Saver Speed Mullet Regular Black Black

Ass Saver Regular

ASS-ASR-1-BLK

Ass Saver Regular Black Black

Ass Saver Regular

ASS-ASR-1-BLU

Ass Saver Regular Blue Blue

Ass Saver Regular

ASS-ASR-1-RED

Ass Saver Regular Red Red

Ass Saver Regular

ASS-ASR-1-WHT

Ass Saver Regular White White

Ass Saver Regular

ASS-ASR-1-YLW

Ass Saver Regular Yellow Yellow

Ass Saver Big

ASS-ASB-1-BLK

Ass Saver Big Black Black

Ass Saver Big

ASS-ASB-1-BLU

Ass Saver Big Blue Blue

Ass Saver Big

ASS-ASB-1-RED

Ass Saver Big Red Red

Ass Saver Big

ASS-ASB-1-WHT

Ass Saver Big White White

Ass Saver Big

ASS-ASB-1-YLW

Ass Saver Big Yellow Yellow

Ass Saver Original

ASS-ASO-3-RED

Ass Saver Original Red Red

Ass Saver Original

ASS-ASO-3-WHT

Ass Saver Original White White

Ass Saver Original

ASS-ASO-3-YLW

Ass Saver Original Yellow Yellow

Ass Saver Extended

ASS-ASE-1-YLW

Ass Saver Extended Yellow Yellow

Ass Saver Brookshield

ASS-BS-1NB-N

Ass Saver Brookshield Narrow Black Narrow Black

Ass Saver Brookshield

ASS-BS-1NB-W

Ass Saver Brookshield Wide Black Wide Black